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The desire to continually innovate and expand

In the Philippines, the term junk food is just about linked with the Jollibee brand.?? It took more than just one man for it to become that way, but all it took to start was a person name Tony Tan Caktiong.?? The humble beginning for Tony was working with his pa to operate a kitchen in Fujian, China.?? In 1975, Tony commenced his entreprenuerial journey with simply two two ice cream parlors in Cubao, Quezon city.??

despite his success with the ice cream parlors, Tony failed to stop there.?? He looked around the planet and saw the kind of success chains like McDonalds were having.?? Rather than opening a franchise for an existing junk food chain like Burger King or Wendy’s, he decided to grow with the opening of his very own chain of hamburger-serving junk food restaurants named Jollibee in 1978.??

Since McDonald’s had not yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino folk.?? Rather than making an attempt to learn everything from the start, Tony journeyed to the US to learn the tricks of the trade from the already established chains such as McDonalds.?? By implementing these proven business practices back in the Phlippines, Tony’s tough work started to repay when his business started to rapidly expand.?? The division of Jollibee Philippines really attempts to serve the specific needs of the Filipino folk and its culture by focusing its product development as well as its promoting and advertsing to target the unique and standard Filipino family.??

Today Tony Tan Caktiong serves as a success story and a role model for entreprenuers around the globe.?? This was solified in 2004 when Tony was voted the businessman of the Year by Ernst & Young.?? The head honcho of Ernst and Young, James S.?? Turley asserted,’These awards are about celebrating worldwide entrepreneurship and the will to repeatedly innovate and expand.?? Tony’s story is a very inspirational one, on both these counts.?? We are delighted he has been selected to receive this year’s award.’.

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